Push Notifications

🧾 Overview

Push notifications allow you to reach your users instantly on their devices — even when they are not actively using your app.

They are one of the most effective ways to:

Bring users back to your app
Promote offers and updates
Drive conversions and engagement

🎯 When should you use Push Notifications?

Use push notifications when you want to:

Re-engage inactive users
Remind users to complete an action
Announce offers, updates, or new features
Send time-sensitive alerts

💡 Tip: The best push notifications are timely, relevant, and action-driven.

⚙️ Before You Begin

To start sending push notifications, you need to complete SDK integration.

👉 SDK Integration – Full Documentation

This ensures:

Devices are registered correctly
Push tokens are collected
Notifications can be delivered reliably

🚀 Create a Push Campaign

Push notifications are sent through campaigns.

Step 1: Navigate to Push Campaigns

Go to:

Campaigns → Push Notifications → Create Campaign

--- ### Step 2: Select Your Audience Choose who should receive the notification: - All Users - Specific Cohorts - Custom filters (based on events or attributes) 💡 Tip: Targeted campaigns perform significantly better than sending to all users. --- ### Step 3: Create Your Message / Select Template Define what users will see: - **Title** → Short and attention-grabbing - **Message** → Clear and actionable - Optional: Image / icon 💡 Best Practices: - Keep it concise (1–2 lines) - Use action-oriented language (e.g. “Shop Now”, “Complete Your Order”) --- ### Step 4: Choose When to Send You can: - Send immediately - Schedule for later - Set recurring campaigns 💡 Tip: Send notifications when your users are most active for better engagement. --- ### Step 5: Review & Launch Before sending: - Verify your audience - Preview your message - Confirm timing Click **Launch Campaign** 🚀 --- ## 📊 Track Performance After sending a campaign, monitor: - Delivery rate → Were notifications received? - Open rate → Did users engage? - Conversions → Did users take action? --- ## 🔌 API Integration (Optional) You can also send push notifications programmatically using APIs. 👉 [Full API Documentation](/server-xms/public2/index.html?shell#send-message) Use this when: - Sending transactional messages - Triggering notifications from backend systems - Automating real-time communication --- ## ⚠️ Common Mistakes ❌ Sending too many notifications → leads to opt-outs ❌ Generic messaging → low engagement ❌ Poor timing → notifications ignored ❌ Not using cohorts → irrelevant targeting --- ## 🔗 Related Features - Cohorts → Define your audience - In-App Engagements → Engage users inside the app - Event Analytics → Understand what drives user actions --- Push notifications are most effective when they are **timely, relevant, and personalized**. Start with simple campaigns, learn from results, and optimize over time 🚀