Cohorts help you group users based on their behavior, activity, or attributes — so you can target the right audience with the right message.
Instead of sending campaigns to all users, cohorts let you focus on specific groups like:
Users who haven’t opened your app recently
Users who completed a key action
High-value or frequently active users
🎯 Why Cohorts Matter
Using cohorts helps you:
🎯 Increase engagement by targeting relevant users
📉 Reduce spam by avoiding unnecessary notifications
💰 Improve conversions with personalized messaging
💡 The more precise your cohort, the better your campaign performance.
🧠 How Cohorts Work
Cohorts are built using a combination of the following:
1. System Attributes
Basic information about the user’s device and app:
Platform (Android / iOS / Web)
Device type
App version
2. System Derived Attributes
Pre-defined, automatically calculated attributes based on user activity.
These act as ready-to-use cohorts that help you get started quickly without building conditions from scratch.
Examples:
Inactive Users (last 7 days)
Active Users (last 24 hours)
New Users (recent signups)
💡 You can:
Use them directly while creating campaigns
Or combine them with other conditions to create more advanced cohorts
3. User Attributes
Custom information about users:
Gender
Date of birth
Any additional fields configured in Profile Field Master
💡 Use these to personalize campaigns (e.g. age-based or demographic targeting).
4. User Behavior (Events)
Actions performed inside your app:
Product viewed
Add to cart
Purchase completed
💡 Event-based cohorts are the most powerful for targeting user intent.
⚡ Quick Start (Recommended)
If you’re new to cohorts, start with these:
Inactive Users (last 7 days) → for re-engagement
Active Users (last 24 hours) → for upsell or cross-sell
New Users → for onboarding campaigns
These are powered by system derived attributes and require no setup.
🛠️ Create a Cohort (Step-by-Step)
Step 1: Go to Cohorts
Navigate to:
Admin → Cohorts → Create Cohort
--- ### Step 2: Define Your Conditions Choose how you want to group users. Examples: - Users who **opened the app in the last 7 days** - Users who **added to cart but did not purchase** - Users who **have not been active for 30 days** 💡 Tip: Start simple — you can always refine your cohort later. --- ### Step 3: Combine Conditions You can combine multiple conditions: - **AND** → all conditions must be true - **OR** → any condition can be true Example: Users who: - Opened app in last 7 days **AND** - Viewed a product --- ### Step 4: Save Your Cohort - Give your cohort a clear, descriptive name (e.g. _Inactive Users - 30 Days_) - Save it for use in campaigns --- ## 🎯 Common Cohort Examples ### 🔁 Inactive Users Users who have not opened the app in the last 7 / 30 days 👉 Use case: Re-engagement campaigns --- ### 🛒 Abandoned Action Users Users who started an action but didn’t complete it 👉 Use case: Reminder notifications --- ### 💎 High-Value Users Users who frequently use the app or complete key actions 👉 Use case: Exclusive offers or early access --- ### 🆕 New Users Users who recently signed up 👉 Use case: Onboarding and feature education --- ## 🚀 Using Cohorts in Campaigns Once a cohort is created, you can: - Select it while creating a campaign - Send targeted push notifications - Trigger in-app engagements 👉 Cohorts ensure your message reaches the most relevant users. --- ## ⚠️ Common Mistakes ❌ Creating overly broad cohorts → leads to low engagement ❌ Creating overly narrow cohorts → results in very small audiences ❌ Ignoring system derived attributes → missing quick wins ❌ Not using time filters → outdated or irrelevant targeting --- ## 💡 Best Practices - Start with system derived attributes for quick wins - Build custom cohorts as your use cases grow - Use event-based cohorts for higher precision - Regularly review and update cohorts - Combine cohorts with campaign timing for best results --- ## 🔗 Related Features - Customer Profiles → View individual user behavior - Campaigns → Target cohorts with messages - Event Analytics → Identify which behaviors to target --- Cohorts are the foundation of effective campaigns. Start simple, refine over time, and focus on relevance 🎯