Event Analytics
🧾 Overview
Event Analytics helps you understand how users interact with your app.
By tracking user actions (events), you can:
- Identify behavior patterns
- Measure feature usage
- Understand what drives conversions
👉 This allows you to make smarter decisions and improve campaign performance.
📊 What are Events?
Events are actions performed by users inside your app.
Examples:
- App Opened
- Product Viewed
- Add to Cart
- Purchase Completed
👉 Every meaningful interaction should be tracked as an event.
📈 What can you analyze?
1. Event Trends
Track how often an event occurs over time.
Example:
- Number of purchases per day
- Product views over the last 7 days
👉 Helps you identify growth or decline in user activity
2. User Behavior Insights
Understand how users interact with your app:
- Which features are most used
- Which actions are rarely performed
- How frequently users return
3. Funnel Analysis
Track how users move through a journey.
Example funnel:
- Product Viewed
- Add to Cart
- Purchase Completed
👉 Identify where users drop off and optimize that step
4. Cohort-based Analysis
Analyze behavior for specific user groups:
- New users vs returning users
- Active vs inactive users
👉 Understand which segments perform better
⚠️ Common Mistakes
❌ Not tracking enough events → limited insights
❌ Tracking too many irrelevant events → noise
🔗 Related Features
- Cohorts → Segment users based on behavior
- Push Notifications → Act on insights
- In-App Engagements → Guide users in real time
- Customer Profiles → View individual user activity
Event Analytics helps you move from guessing to understanding.
Use it to learn what works — and continuously improve 🚀