📣 Campaign Analytics
The Campaign Analytics module provides end-to-end visibility into outbound campaign performance across all supported channels, including WhatsApp, Email, and SMS.
It enables businesses to measure delivery, engagement, and failure trends, ensuring better optimization of outreach strategies.
📊 Campaign Statistics
At a glance, view the number of campaigns executed across channels within the selected date range.
- WhatsApp Campaigns → Shows the total number of messages sent through WhatsApp-based campaigns.
- Email Campaigns → Shows the total number of campaigns executed via Email.
- SMS Campaigns → Shows the total number of SMS campaigns executed.
📑 Campaign Data Table
The detailed Campaign Data Table lists performance metrics for every campaign.
Users can search and filter by Campaign, Channel, Template, and Status.
| Column / Metric | Description |
|---|---|
| Campaign | Name/identifier of the campaign. |
| Channel | Communication channel used (WhatsApp, Email, SMS). |
| Template | The template used for the campaign (e.g., test1, url1). |
| Status | Execution status of the campaign (e.g., Completed, In Progress). |
| Total | Total messages queued for sending in the campaign. |
| Sent | Number of messages successfully dispatched. |
| Delivered | Messages that successfully reached recipients’ devices. |
| Read | Messages opened and read by customers. |
| Replied | Number of customer responses received, indicating engagement. |
| Failed | Messages that could not be delivered due to errors or invalid numbers. |
🔗 CTA (Call-To-Action) Analytics
For every campaign, a CTA Page is available that provides visibility into customer interactions with CTA buttons.
- Per-User Click Data → Shows which contacts clicked a CTA.
- Button Name → Identifies the specific button clicked (e.g., Buy Now, Learn More).
- Click Time → Timestamp of when the click occurred, enabling time-based engagement analysis.
👉 This helps measure conversion effectiveness beyond delivery and read rates.
📬 Outbound Message Tracking
The Outbound Page gives a contact-wise breakdown of message delivery and engagement status.
- Contact Details → Shows which customers were targeted.
- Message Status → Indicates whether the message was Sent, Delivered, Read, or Failed.
👉 This ensures transparency in message lifecycle tracking at the individual recipient level.
🎛 Filters & Export Options
- Date Range Selector: Choose a custom period to analyze campaign outcomes.
- Search & Filters: Search by campaign name, channel, template, or status.
- Download Report: Export campaign performance data for deeper analysis and presentations.
🚀 Strategic Benefits
- Optimize Campaign ROI: Measure which campaigns generate the best delivery, click, and reply rates.
- Improve Targeting: Identify underperforming templates, CTAs, or channels and refine strategy.
- Monitor Engagement: Use read, reply, and CTA metrics to track audience responsiveness.
- Ensure Reliability: Track failed message counts to reduce technical errors and improve deliverability.
- Data-Driven Decisions: Compare campaign effectiveness across channels to allocate resources more effectively.