Use in-app messages when users are already inside your app and you want to:
Introduce new features
Promote contextual offers
Guide users through key actions
Improve onboarding experience
💡 Think of in-app messages as contextual nudges, not interruptions.
🚀 Create an In-App Campaign
Navigate to In-App Engagements → Create Campaign
Step 1: Design Your Message
Choose from multiple template types based on your use case:
Roadblock (full-screen)
Banner
Picture-in-picture
Bottom sheets
Tooltip
Floater
Inline
💡 Tip: Use lightweight formats (like banners/tooltips) for subtle guidance, and roadblocks for critical actions. --- ### Step 2: Select Event (Trigger) Define **when** the message should appear: - On app open - On a specific screen/page - After a user action (event-based trigger) 💡 Example: Show an offer after a user views a product. --- ### Step 3: Select Your Audience Choose who should see this message: - All Users - Custom filters (based on events or attributes) - Specific Cohorts 💡 Tip: Targeted campaigns perform significantly better than generic ones. --- ### Step 4: Set Campaign Duration Define when the campaign should run: - Manual end - Specific range, Start date & End date --- ### Step 5: Review & Launch Before launching: - Preview the message - Verify audience - Check trigger conditions Click **Save Campaign** 🚀 --- ## ⚙️ Advanced Capabilities ### 🧪 A/B Testing Test multiple variations of your in-app message to see what performs best. You can experiment with: - Different messaging - CTAs - Designs or layouts 👉 Identify which version drives higher engagement and optimize your campaigns accordingly. --- ### 🔁 Campaign Fallback Ensure user communication even if the in-app message is not effective. You can define fallback actions such as: - If the message is not displayed - Or if the user does not interact within a defined time 👉 Trigger a follow-up message via another channel (e.g. WhatsApp) 💡 This helps you maintain engagement even when in-app visibility is missed. --- ## 🎯 Common Use Cases ### 🆕 Onboarding Guidance Help new users understand your app features 👉 Example: “Here’s how to get started” --- ### 💰 Contextual Offers Show offers based on user behavior 👉 Example: Discount after product view --- ### 🔔 Feature Announcements Highlight new features or updates 👉 Example: “Try our new feature!” --- ### 🧭 User Guidance Help users complete actions 👉 Example: Prompt to complete profile --- ## ⚠️ Common Mistakes ❌ Showing messages too frequently → annoys users ❌ Poor timing → interrupts user flow ❌ Generic messaging → low impact ❌ Not using triggers → irrelevant display --- ## 📊 Measure Performance Track how your campaigns perform: - Views → How many users saw the message - Clicks → How many users interacted 👉 Use these insights to improve targeting and messaging. --- ## 🔗 Related Features - Push Notifications → Bring users back to your app - Cohorts → Define your audience - Event Analytics → Understand user behavior --- In-app engagements work best when they are **timely, relevant, and non-intrusive**. Use them to guide users — not interrupt them 🎯