📊 Insights 360

MeherY Smart Analytics

Your Command Center for Customer Engagement Intelligence

Insights 360 transforms raw data into actionable intelligence.
Track, measure, and optimize every customer interaction—from agent conversations to bot-handled queries and marketing campaigns—all within a single unified view.
Make smarter, faster, evidence-based decisions that move your business forward.


🌟 Key Features

1. Dashboard

Gain a unified, real-time view of your customer engagement ecosystem.
The MeherY Dashboard provides powerful analytics to monitor agent and bot performance, campaign effectiveness, customer satisfaction, and channel efficiency across all connected platforms.
Empower your business with data-driven insights that maximize productivity, customer experience, and ROI.


📈 Channel-Specific Daily Analytics

2. Agent Analytics

Boost productivity and excellence by deep-diving into individual performance.

Track Agent Performance:

  • Productivity → Conversations handled per agent and workload distribution.
  • Speed & Quality → First response time, average response time and average conversation duration.
  • Customer Impact → Customer satisfaction (CSAT) trends and feedback analysis.

3. Campaign Analytics

Measure the effectiveness of your marketing and engagement initiatives from impression to conversion.

Evaluate Campaign Performance:

  • Message Funnel → Track campaign performance across key stages: Sent, Delivered, Read, and Replied.
  • CTA Analytics → View detailed insights of each contact who clicked a CTA button, including the button name and click timestamp.
  • Campaign Stats → Access individual-level message status with precise timestamps for complete delivery and engagement tracking.

4. Meta WABA Template Analytics

Optimize your WhatsApp Business API strategy with detailed template performance analytics.

Analyze Template Effectiveness:

  • Performance Metrics → Track template sends, deliveries, reads, and responses.
  • Financials → View cost and usage breakdown per template.
  • Comparative Analysis → Identify top-performing vs. underperforming templates.
  • CTA Insights → Monitor the number of clicks for each CTA button associated with the template.

🎯 The Insights 360 Advantage

  • Centralized Intelligence → A single source of truth for all engagement metrics.
  • Actionable Analytics → Move beyond reporting to uncover clear, practical insights.
  • Performance Optimization → Continuously enhance team efficiency and campaign outcomes.
  • Enhanced Customer Experience → Use insights to build stronger customer relationships.

With Insights 360, every interaction is measurable, and every decision is informed.


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